Greenchum
The kid-friendly veggie juice drink
Client wants to launch a line of kid-friendly vegetable juice drink.
Made from real vegetable extracts, these juices comes in 4 flavors such as
Bitter gourd, Eggplant, Cucumber and Carrot.
Bitter gourd, Eggplant, Cucumber and Carrot.
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/ef46031e-b713-4c2b-9330-94e122f5dabe_rw_1200.png?h=d1be204a1b71788c0b2dafbcf7ade708)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/ec041e43-456c-439a-8a22-153739b2db23_rw_1200.png?h=ed1b60efbd3056aac3ae096787882387)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/aaef0d95-1192-496b-b283-882fde003f19_rw_1200.png?h=1d797c8498715ff14abb1270af39b6a9)
USP - “Veggie juice drink for kids” & “Everyday chummy drink for kids!”
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/05ba5e47-b708-4c0c-aeb5-1588a7a83874_rw_1200.png?h=f0cae2d3f0215c324bee910ca7f121ba)
Consumer Insight
A companion to a kid’s everyday lifestyle may it be at home, at
school or in any activity of the day
school or in any activity of the day
Behind the name of Green Chum:
“Green” or Greens is another term for Leafy plant or plants eaten as vegetables.
“Chum” means an intimate friend or companion
“Chum” means an intimate friend or companion
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/9f345c09-be44-4d28-adae-dc8e20c8691f_rw_1200.png?h=7c1c7a69ba4fda5f470d9130472d8221)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/6f5c8c97-5c3c-4d50-b46f-9f750fd6f5be_rw_1200.png?h=2c1f6d32176a73de08e607551972fa1f)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/0d877595-7502-4a1d-91bb-992c2ea21a90_rw_1200.png?h=c8e0dba8655e15a814025815cb8922bb)