The kid-friendly veggie  juice drink
Client wants to launch a line of kid-friendly vegetable juice drink. 
Made from real vegetable extracts, these juices comes in 4 flavors such as
Bitter gourd, Eggplant, Cucumber and Carrot.
USP - “Veggie juice drink for kids” & “Everyday chummy drink for kids!”
Consumer Insight
A companion to a kid’s everyday lifestyle may it be at home, at
school or in any activity of the day
Behind the name of Green Chum:
“Green” or Greens is another term for Leafy plant or plants eaten as vegetables.
“Chum” means an intimate friend or companion