![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/4694cc2c-0026-40d8-a329-bb612bd28fd2_rw_1200.png?h=ac1945648048d23fa175e7c210302408)
#PROJECTMILK by CASTRO, Nica | TABALONG, Lyra
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/bc069127-2a58-4056-b127-c7ed411da363_rw_1200.png?h=679e8603ff2240d116be0628aceeb8aa)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/a078259f-46bc-4d49-a7f1-766bff8c4246_rw_1200.png?h=c09c3d1a723319c5de28be688fc6e136)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/2356c5be-705e-4fbc-b51f-ab1c15d3ae47_rw_1200.png?h=a75dff446eb4dffee2525a27f7ff5286)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/fc990764-ba85-42d7-96e8-0b2dcbbb67f0_rw_1200.png?h=9e65f1fe38ccb994d60cfb96ce164215)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/8f2b801d-150d-410b-9490-239a04204827_rw_1920.png?h=66a68db8f0ef3cb750ff1705ae7de71d)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/6c1d0d3b-ab2e-475f-bab7-e96f9bf58d4c_rw_1200.png?h=c4e7a72324306906aab736099c17f62d)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/f95eda08-141f-4340-8e8e-6a97ff911055_rw_1920.png?h=c490ac64d3a411ec2ae886309d70dc97)
![](https://cdn.myportfolio.com/7f427189-15f1-4e46-96f9-2d499a435802/164f1bdd-70f5-41f0-8e41-3ddb8591bccb_rw_1920.png?h=a91ffa940e470fda1b88f53c3317e449)
Because milk doesn’t have to be boring #SelectGoodness
Objectives: To create a campaign that will make the brand a part of the target market’s daily life
To come up with an ownable creative execution that will highlight the brand’s benefits
Focus on showing both sizes: (245ml and 1L)
Objectives: To create a campaign that will make the brand a part of the target market’s daily life
To come up with an ownable creative execution that will highlight the brand’s benefits
Focus on showing both sizes: (245ml and 1L)