Challenge: Transform Soda Bar into a brand that caters to the movie goers.
What is Soda bar?
Beverage Stall/Kiosk
Opened February 2018 at 5th Floor Market! Market! Taguig
Handcrafted Beverages
Homemade Soda
70% Less Sugar on Soda
Incorporation of Soda to ALL Beverage Offerings
Variety of Flavor Offerings from Fruit Concentrates
Tagline: Expectedly Refreshing
Soda bar's Existing Branding
Soda bar's New Branding
From "Expectedly Refreshing" tagline to "Refresh your movie experience". A tagline fit for drinks targeted to movie goers. The new branding is inspired to look like movie and cinema feels.
Proposed Soda Bar Print Ads
Soda Bar Proposed Sales Promotion
1. SODA BERRY LOYALTY CARD
2. DRINK ALL YOU CAN | OCTABAR SODA FEST
For the whole month of October, enjoy Soda Bars 300 Php Drink All You Can Promo. Promo participants can choose up to two flavors of their chosen beverage refill. Payment is per person. Sharing is not allowed and will deem the promo invalid.
Drinks is advised to be enjoyed around the vicinity.
Drinks is advised to be enjoyed around the vicinity.
Enjoy and visit us at 5th Floor Market! Market! BGC, Taguig.
3. UPSIZE YOUR CHRISTMAS MOVIE EXPERIENCE
Enjoy the Christmas Season and Metro Manila Film Fest Movies more with your perfect Soda Bar drink companion! Show your movie ticket to Soda Bars barista and get a free upsize of your chosen drink on your next beverage purchase within the same day.
Visit us at 5th Floor Market! Market! BGC, Taguig.
4. BUY 1 TAKE 1 | SODAMAZING SWEETNESS
More Sweetness, Less Sugar
Body: This Valentines Day enjoy Soda Bars limited Buy 1 Take 1 promo on regular sized drinks starting at 5PM - 9PM February 14, 2019. Avail the promo by posting a picture of you and your special someone with Soda Bar drinks on social media with the hashtags #SODAMAZINGVALENTINES #REFRESHINGSWEETNESS.
Visit us at 5th Floor Market! Market! BGC, Taguig.
Visit us at 5th Floor Market! Market! BGC, Taguig.
5. FREEBIE | SUNSOUTSODASIN
Beat from school? Beat from the sun's heat? Have a drink at Soda Bar, not only will it refresh and make sure you don’t overload on sugar, it’ll give you a chance to redeem some freebies too! All you have to do is spend a minimum of 200 Php on a single day purchase, claim the freebie, and post in your social media account (Facebook and/or Instagram) with the hashtags #SUNSOUTSODAIN and #REFRESHINFLAVORS.
Soda Bar's Proposed Flyer/Menu Design
Proposed Soda Bar Packaging
Soda Bar's Facebook & Instagram postings
IMC Campaign by Jeannine Sanvicente
Creatives by Yours Truly